How to Build Your Brand with Product and Packaging Design
A brand is the value people attach to your products or services. When people hear about Apple, Nike, Adidas, and maybe Samsung, there is a value assigned to the brand. As we have many more companies coming up, many are trying to imitate the top brands. Some have failed catastrophically because their products are seen as mere copies of the original. It is not only the name that plays an essential role in building a reputation, merchandise, and packaging design are also crucial. To learn in detail about product branding, visit the site of PRIME EXPO, the first on only private label exhibition in Dubai. Here are some tips that will help to be a successful brand using the product and package design.
Know Your Clientele
If you don’t know your potential customers, most likely you will miss it. You should have your target in mind when choosing your brand characteristics like logo, slogan, font, and colors. Imagine having calligraphic designs for baby boomers as your font? The outlook may be attractive, but it might not resonate with your audience. You can get inspiration from your competitors. Alternatively, you can eavesdrop your competitors’ conversations with clients on their platforms. Also, interacting and inquiring from your prospective customers can help.
Consider Brand Persona
The packaging is not only a container to hold your product. It must have a voice. You should choose the words that describe your goods and resonate with your clientele. Ask if your potential clients can gravitate towards your product because they can relate to what you are selling. Think of your product as a person for branding purposes. The personality should easily integrate with your site and social media. You can hire a product branding company for the best outcome.
Be Consistent
Most start-ups fail in brand consistency. Trying out different design packaging can have adverse effects on your brand image. You should ensure that the product, package design, and site design correlate. Also, the logos, colors, pictures, and fonts that use will help to create trust among prospective buyers. In case the company alters the font, people will realize it. Therefore, these elements might seem negligible, but they create an indelible impression of your product.
Catchy Slogan
Your tagline should be in line with your brand story. It should give a snippet of your inspiration and urge potential buyers to click the purchase button. You can use descriptive, metaphoric, or customer-oriented mottos. The tagline should also be short to fit in your social media bio. However, it is possible to change your slogan as you gain a reputation in the market to cater for expansion. If you had localized your tagline in initial stages, you should revise it to cover a broader market.
Define Your Brand Story
You should have goals, vision, mission, and values. It helps to have a definite path to your company or product. You can hire a product branding company to help you align your brand elements. Let your potential clients know why they should consider you over your competitors. You should also figure out the future of your product and any potential reviews in the coming days.
