Tips to Reach Out to Your Event Attendees through Social Media
Utilizing social media to organize an event or exhibition is an important factor in event management and promotion. And depending on the H1: of event, you’re organizing; you will need to use specific social media platforms in the most effective manner. You may have already engaged an event planner Abu Dhabi or Dubai, but it’s still vital that you use social media to promote your event. This will best enable you to reach the right prospects and engage with those people who have already confirmed their attendance. But how do you go about connecting with people who wouldn’t normally attend your H1: of event? You do this by building your brand in the most powerful way and then using social media to strategically build interest with your new prospects.
Eliminate Social Media that Doesn’t Serve You
More social media platforms don’t always equate to more business success. You need to decide which social media platforms best suit your H1: of event. And keep in mind that you will have a certain budget that you need to adhere to. Where can you best align your budget to the promotion of your event? If your event is going to be particularly eye-catching, then a platform like Instagram may serve you best.
Identify and Target Your Niche Attendees
Firstly, sit down and identify who your target audience is. Perhaps it’s employees in the legal industry? Perhaps it’s people that are earning over a certain amount per year? You can then use a social media platform like Facebook to target your prospects – based on demographic and geographic traits. Facebook’s audience setting can help you target prospects for your upcoming event. This will then likely create traction for any future events.
Utilize Social Media ‘Influencers’ to Grow Your Brand
Many businesses falsely believe that because they have a limited budget, they’re unable to partner with social media influencers. This could be further from the truth. You can find micro-influencers within your niche by doing a little research. They will then be capable of connecting your brand and your event to a whole new audience. Simply look for local influencers and reach out to them. You can build a relationship by offering them smaller incentives – starting with tickets to your next event.
Have your Audience Communicate with One Another
Creating a designated social media page for your event encourages dialogue between those people that are attending. You can post event updates that further motivate conversation between attendees. This will encourage interest from more people who may have been thinking of attending your event but haven’t yet committed. Facebook is a perfect social media platform for this purpose. It has an option to create ‘groups for pages’ – in which you can share and engage with your event attendees.
Make it Simple for People to Purchase
This is perhaps the most important element of your social media campaign. After you have actively engaged with your audience and built a relationship, it should be easy for them to purchase from you. In this case, it’s tickets to your event. There needs to be a clear function on your page for people to purchase tickets. This should be a straightforward process that removes any barriers.
